Can you introduce yourself in a few lines?
I'm Lara, a Lebanese graphic designer with a deep love of branding. My background has enabled me to develop an artistic sensibility and a keen eye for detail. I specialize in bringing brands to life through captivating visual identities. My design background has been nurtured by a fascination for the way colors, typography and images can evoke emotions and tell stories.
I enjoy working on my own. I really enjoy the contact with customers, understanding their needs and creating a genuine and solid relationship with them.
When I'm not staring at a computer screen, you'll find me taking photos, stargazing and going on adventures.
Can you tell us about your project to redesign the branding of WHO' s CCC application?
In collaboration with Antaes, we worked on a proposal and I had to create the first models. The WHO team really appreciated my creations, and we won the project. The project concerned a service they offer called " Em Care ". Em Care is a digital platform that provides clinical decision support to frontline healthcare workers in emergency situations. Their main request was to change the name " Em Care ", create a new visual identity for it, and design the name and design of the mobile application.
How long did it take? Creation-Design-Implementation?
I completed this project in around 30 days. This involved creating the concept, designing the visual identity and graphic elements, and implementing the design for the mobile application. I ensured that deadlines were met, while guaranteeing quality and consistency at every stage of the process.
Finding a concept that was universal and clear to all was the biggest challenge. It took me almost 10 full days to work out the right concept and strategy for " Clinical Care in Crises". Another challenge was finding a name for the mobile application: four different lists of names were created before they finally decided on "Frontline".
Where do your inspirations come from?
My inspirations come from a variety of sources. I often draw inspiration from nature, art, culture and even technology. By observing the world around me and keeping abreast of current design trends, I am able to create original ideas and adapt them to the specific needs of each project. Constant research and openness to new perspectives play a key role in creating unique, impactful designs.
What did you think of this project, and how did you feel about working on it?
Working on this project was an enriching and stimulating experience. From the outset, I was fascinated by the challenge of creating a visual identity that reflected the essence of the subject matter. The design for Clinical Care in Crises was particularly rewarding, as it involved visually translating a crucial service for healthcare workers in all countries. The brainstorming process to find the universal and compelling concept was both captivating and demanding: we had to take into account accessibility guidelines and make the design accessible to people with disabilities, including sensory, intellectual, learning and physical impairments.
Working on this project reminded me of the extent to which design can influence and support vital initiatives. The satisfaction of seeing the project evolve, from initial conception to realization, is one of the reasons I love what I do so much.
What are your favorite tools in the trade?
Experience is my greatest strength. I've worked with all kinds of designs, faced all kinds of situations, dealt with all kinds of customer objections you can imagine. It certainly makes my day-to-day work easier. Another strength is my ability to really understand the customer's needs and bring their vision to life. By understanding their goals at a deeper level, I'm able to propose solutions that align perfectly with their objectives.
Your greatest job satisfaction?
When I arrived in Paris in 2020, I had no idea what I wanted to do with my career. It was either find a full-time job in an agency, or start my career as a freelance graphic designer and find clients in Europe. That's when I decided to create a fictitious project that I published online on a platform called Behance.
My greatest achievement was to design this project called " Croque Monsieur". This project was published in numerous magazines and online design pages. It got 60,000 views and impressions on Behance, and thanks to this project, many customers contacted me for projects. I've worked with nearly 50 different customers in Europe, the United States, Africa and the United Arab Emirates.
